Archive

What AI search reporting can tell you, where it gets hazy, and how to test whether the work is paying off.

Attribution needs trust, AI platforms have different incentives, and the technical work worth doing this week

Google’s fundamentals still matter, some AI search growing pains, and what to do with both

Google plays defense, Reddit takes a tumble, operational maturity is boring but important

Cloudflare enters the arena, who owns AEO, and cats.