Get the AI Search Maturity Framework


A 5-tier framework that benchmarks your team across 14 competencies, from data and technical to leadership and strategic thinking. Find your current tier, see the next one, and know exactly what to build.

  • 5 maturity tiers, from "running keyword research" to "shaping org-wide AI search strategy"

  • 14 competencies across SEO, company knowledge, and leadership, scored individually

  • An AI augmentation layer on every cell, the specific tools and workflows mature teams use

  • The competency gaps most teams miss when they self-assess

  • A one-page version you can drop into your next leadership review

Most teams overestimate their tier by 1.5 levels. This is the framework that surfaces the real gap, in language a CMO understands, so you can make the case for the resources, hires, and tooling that actually move you forward.

Built by Surfaced. Used in advisory engagements with growth-stage SaaS and enterprise marketing teams.

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